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5 Unconventional Ways to Measure the Effectiveness of your Marketing and Advertising

Marketing and advertising can be expensive, and without knowing how they are translating into opportunity for your business, how do you know you're spending your budget effectively? Many shops and restaurants use tools l

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4 Tips to Increase Your Local Business’s Sales

You're probably using a tool like Google Analytics to track visitors to your website. But did you know there are indoor analytics to measure people passing by and entering your store? These location-based analytics allow

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3 Clues That Point to Customer Experience Issues

Local businesses face many of the same challenges as larger companies. They all want to know what could potentially impact the customer experience in their stores. While there are many things that play into customer expe

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