It’s a fact you cannot argue: loyal customers are often passionate fans of your business. They tell their friends all about you, often engage you on social media, boost your bottom line, and propel your business forward over time. But what if you’re not seeing many repeat customers? It could be a sign that your customers’ needs are not being met. Perhaps you had a lot of repeat customers for a long time, but now those numbers are dropping off. Using analytics to identify these changes in repeat business can help you come up with strategies to make sure your customers are having the best possible experience in your store.